At the Food Court

Before working for an agency that serviced a global franchising company, I had probably stepped into a mall food court five or six times tops. I didn’t know much about franchise mall food going in but learned a lot from the experience. For example, I learned how to design a point of purchase standee that drives sales and is easy to assemble. Also, that a really good food stylist is key to successful product photo shoot. Is this the coolest work ever? Nope. But like with all projects, I did the best work I could within the limitations.